summary
Full-stack B2B Marketing Professional
Accomplished leader with 10+ years of experience leading revenue and operational excellence, with 2x acquisitions and 1x IPO under my belt. Repeated success in exceeding annual revenue and growth goals by working closely with cross-functional teams to deliver award-winning campaigns. Thrive when given the freedom to develop out-of-the-box strategies to push the boundaries of what is possible when marrying online and offline marketing initiatives to drive both revenue growth and brand equity
Experience
Cohda, Head of Client Strategy
March 2024 - Current | Remote
Developed and implemented long-term marketing and sales strategies for small to mid-sized financial firms
Onboarding new clients, helping them develop KPIs and dashboards to quantify growth and revenue goals and educating them on marketing best practices, off- and online
Coordinated internal and external team members across events, creative, and sales to drive new business growth and new market expansion
Led digital transformation initiatives across client technology stacks, helping them in the procurement and implementation processes to unify their software across multiple departments to assist in executive decision making
Managed marketing and advertising compliance with SEC and FTC regulations
AvidXchange, Senior Marketing Manager
October 2021 - January 2024 | New York, NY // Remote; Charlotte, NC
Managed events, copywriting, creative, and sales teammates to generate full-funnel strategies for new product launches, partnerships, integrations, industry events, client communications, and more across all Media & Advertising product lines
Procured and implemented new top-to-bottom tech stack for marketing and sales enablement in coordination with
Drove marketing, creative, and sales strategy across multiple product lines to increase national market share by over 200%
Onboarded all new sales team members, reducing impact time from six months to 60 days
Developed forecasting models and dashboards with sales, marketing, and client services teams for both quarterly and yearly growth targets while improving forecasting accuracy by 40%
Partnered with C-Suite and Revenue leadership to lead four new product launches
FastPay, Sales and Marketing Ops. Manager (acquired by AvidXchange)
January 2020 - October 2021 | Los Angeles, CA // Remote
Led strategy, messaging, and implementation of omnichannel campaigns across three products
Managed day-to-day operations of bi-coastal BDR team across three product lines
Drove out-of-the-box lifecycle and retention campaigns during COVID lockdown leading to YoY growth and over 90% customer retention
Developed business intelligence targeting and dashboards in junction with sales and marketing leadership to help forecast rapidly changing market trends
Worked closely with executive leadership in preparation for AvidXchange acquisition with reporting, presentations, and external and internal communications strategy
Seek Capital, Head of Email Marketing & Automation
April 2019 - October 2019 | Los Angeles, CA
Managed day-to-day operations of 40-person in-house salesfloor reporting directly to both VP of Sales and VP of Operations
Increased new weekly leads by over 2x by implementing revenue share and referral programs
Worked with CEO, Controller, and VP of Operations to forecast quarterly and yearly revenue targets, achieving ~15% MoM growth across all major KPIs
Provided weekly presentations to executive leadership and teammates on team KPIs
Created end-to-end cold outreach funnels increasing salesperson number of calls made per day by 200% and connection rate to 92%
Worked with content marketing and creative teams to create monthly thought leadership content pieces and co-branded marketing campaigns with partners
Account Executive, Silicon Drive
January 2018 - March 2019 | Los Angeles, CA; San Francisco, CA
Led account executives and creative strategy across six accounts
Provide full-scope leadership for client campaigns including preparation of proposals, financial projections, analysis and performance reporting, and continual campaign updates
Worked with early-stage startups in developing GTM strategies and brand identities
Worked with client’s executive leadership to determine growth goals, strategies, and brand story in preparation for venture capital fundraising
Led creative, analytics, and campaign planning for clients to drive engagement, brand awareness, and new customers
Independent Contractor, Self
October 2014 - January 2017 | San Francisco, CA
Worked with various startups on marketing strategy including email marketing, PPC, out-of-home, and events
Skills
GTM strategy
Sales strategy and enablement
Budget forecasting and management
Cross-functional team leadership
Tech stack creation and management
Business and partnership development
Lifecycle marketing
Business analytics and data science
HTML / CSS
PPC marketing
Digital and traditional marketing strategy
CRM management
Education
San Francisco State University
Business Administration - Marketing | 2012-2015
Founder & President, Phi Delta Xi Fraternity; Trevor Project Campus Ambassador; AIDS Healthcare Foundation Campus Ambassador
RECOGNITION
American In-house Design Awards 2022
Winner – Online Design
Forbes Communications Council
Contributing writer
University of California Extension
Program advisor – Digital Transformation